From diagnosis to the design table to the placement itself.
Ten ways HEXA works with brands entering or correcting course in Asian markets — reputation review before launch, cultural risk audits, in-language creative, and media relations with the Asian press in America and overseas.
Services
Branding & Diaspora Marketing
Brand strategy built on 40 years of practice — diaspora marketing for Asian audiences in America, and international campaigns into Korea, China and Japan.
Marketing Audit & Cultural Risk
A hard look at your current marketing: what isn’t working with Asian audiences and why. Cultural risk review before launch — crisis communications when it’s already public. The initial review is complimentary.
Asian Media Relations & PR
Earned coverage through Asian media networks in America and Asia — press junkets, press tours, red carpet events, media tours and press conferences.
Transcreation & Cross-Cultural Creative
Transcreation, not translation — campaigns re-created for the culture, not converted word by word. Bilingual creative by native speakers, plus consulting and training on doing business with Asian partners and customers.
Real Estate — Advisory to Sales
Design-stage advisory before the blueprint is final: amenities, layouts and design language that speak to Asian buyers. Then buyer & renter campaigns, backed by our Asian broker network — relationships and events that move units.
Asian Media Buying
Media planning and buying across Asian print, broadcast and digital — in the U.S. and in Korea, China and Japan — with placement that general-market agencies can’t reach.
Public Sector — Getting Asian Outreach Right
For governments and public agencies: elections, census, Medicare and public-information campaigns that actually reach Asian communities — including the LEP (limited-English) residents the law requires you to reach. Culturally accurate outreach, community and government relations. Public money deserves work that works.
Tourism, Retail & Attractions — The Asian Visitor Economy
For tourism boards, shopping centers, theme parks and global expos: destination marketing that reaches Asian visitors before they arrive — in their language, on their platforms, along their itineraries. Demand that was never called belongs to whoever calls it first.
Cross-Border Capital — Korea to U.S. Residential
Korean institutions are buying U.S. residential — income, credit, co-investment — while the American sponsors who build exactly that product have no channel to Korea. HEXA supplies the map and the groundwork: market intelligence, cultural fluency, and doors opened on both sides of the Pacific, with execution left to licensed channels. A bridge is built long before anyone signs.
Cross-Border Affairs — Delegations, Associations & Institutions
A Korean industry association seeking a seat at an American table; an American institution that wants to be understood in Korea. HEXA builds the approach — the right counterpart, the framing that earns the meeting, and delegations prepared in both languages to be taken seriously. Nations meet through institutions, and institutions meet through people.